Heartstrings Entertainment
The powerhouse of quality entertainment, bringing stories to life on stage.
Since 2013, Heartstrings Entertainment has been Kenya's "Powerhouse of Quality Entertainment." We are now transitioning from a decade-long legacy in live theatrical comedy to a diversified, digitally integrated entertainment enterprise.
We are navigating a post-pandemic landscape by embracing digital disruption, expanding our geographic reach, and building sustainable models—all while staying true to our core strength: high-quality, relevant Kenyan comedy.
Strategic Focus
Our Three Strategic Pillars (2026-2029)
Guiding our evolution into a leading force in African entertainment.
Digital-First Content
Transforming into a multi-platform content creator.
Expanding beyond live theatre to create engaging digital content for streaming platforms, social media, and online audiences.
Institutional Excellence
Professionalizing operations and expanding our market reach across Kenya.
Building robust systems, processes, and partnerships to scale our impact and reach new audiences nationwide.
Financial Resilience
Building a robust, diversified financial engine for long-term viability.
Creating sustainable revenue streams through subscriptions, partnerships, licensing, and strategic business models.
Leadership & Team
Meet the Team Behind the Laughter
A dedicated team driving innovation and excellence in Kenyan entertainment.
Sammy Mwangi
Founder and Team Leader
Creative and Production
Production Manager
Production Manager
Overseeing all production operations
Digital and Marketing
Digital and Marketing Lead
Digital strategy and brand marketing
Operations and Finance
Operations and Finance Lead
Financial management and operations
Partnerships and Growth
Partnerships and Growth Lead
Strategic partnerships and business development