Heartstrings Entertainment
The powerhouse of quality entertainment, bringing stories to life on stage.
Heartstrings Entertainment has been at the forefront of the theatre scene for over a decade. We are dedicated to bringing world-class performances to our community, fostering local talent, and creating unforgettable experiences for our audience.
Our productions range from classic plays to contemporary masterpieces, always aiming to challenge, entertain, and inspire. We believe that theatre is a mirror to society, reflecting our shared humanity and diverse experiences.
Our Vision
"Evolving from a powerhouse of theatre to a leading, innovative force in African entertainment."
Our Mission
"To leverage high-quality, relevant Kenyan comedy as a foundation, while expanding into digital content for resilience and growth."
Strategic Focus
Our Strategic Pillars (2026-2029)
"Guiding our evolution into a leading force in African entertainment through innovation and excellence."
Digital-First Content
Transforming into a multi-platform content creator.
Expanding beyond live theatre to create engaging digital content for streaming platforms, social media, and online audiences.
Institutional Excellence
Professionalizing operations and expanding our market reach across Kenya.
Building robust systems, processes, and partnerships to scale our impact and reach new audiences nationwide.
Financial Resilience
Building a robust, diversified financial engine for long-term viability.
Creating sustainable revenue streams through subscriptions, partnerships, licensing, and strategic business models.
Leadership & Organization
The Minds & Pillars Behind the Magic
Sammy Mwangi
Founder & Team Leader
Creative and Production
Production Manager
Production Leadership
Overseeing all production operations
Core Functional Pillars
Digital & Marketing
Digital Strategy & Brand
Digital strategy and brand marketing
Operations & Finance
Financial Management
Financial management and operations
Partnerships & Growth
Strategic Partnerships
Strategic partnerships and business development
